NOW HIRING · CFO · See the role · OR become one at simcfo.com →
The Catalog · FY2027 Lineup

Everything Numa makes.
All in one place.

Six product lines across three consumer-facing divisions. From a $18 terry-cloth sweatband that hasn't changed since 1988 to a $156 sneaker that knows your running pace. Shop the parts of the wardrobe that make sense for your life.

Sneakers Americas Apparel EMEA Apparel Signature
Division 01 · Sneakers

Footwear, after 20 years
of getting it almost right.

We've been in footwear since 2004. The first cross-trainer was famously "Lego-like." The current lineup is, we think, a significant improvement. You decide.

Core NumaStep Cross-Trainer
Sneakers · Core Line

NumaStep Cross-Trainer

The general-purpose training shoe. 5.4 million units moved in 2027. Made in Portland, Oregon by people who have opinions about heel-drop.

$95 Available at retail →
Smart NumaConnect Smart Sneakers
Sneakers · Tech Line

NumaConnect Smart Sneaker

Steps. Pace. Route. Cadence. Ground-contact time, if you're into that. Syncs to the Numa app. Battery lasts a month. Usually.

$156 Shop →
Sneakers Division · 2027 Snapshot
$1,007M
2027 Gross Revenue
1,200
Division Employees
8.5M
Pairs Shipped
Division 02 · Americas Apparel

The biggest division.
The loudest fabric.

$1.4B in gross revenue across three iconic lines. If you own a piece of Numa, there's a 70% chance it came from this division.

Core NumaFlex athletic wear
Americas · NumaFlex

NumaFlex Athletic Line

Performance pants, training tees and the original four-way-stretch silhouette. "Sporty but feels like pajamas" is a direct quote we bought the rights to.

$54 avg Shop →
Smart NumaTrack smart shirt
Americas · NumaTrack

NumaTrack Smart Shirt

Integrated heart-rate monitor, breath-rate sensor, 20-hour battery. The shirt with more sensors than most smartwatches.

$77 Shop →
The Original Signature Sweatband
Americas · Signature

Signature Sweatband

The product Barry cut by hand in 1988. Same 3-panel terry-cloth pattern. 33 million units sold in 2027. A quiet, enormous cornerstone.

$18 Shop →
Division 03 · EMEA Apparel

The Europe, Middle East
and Africa lineup.

$1.2B in gross revenue. The division that turned "The Cannon" Carlos Fernandez from a Madrid rising star into a global household name. Mostly.

Signature Cannon Collection soccer
EMEA · Cannon Collection

Cannon Soccer Gear

Boots, kit, training wear. Co-designed with Carlos "The Cannon" Fernandez since 2010. Seven million units moved last year.

$62 avg Shop →
Tech ClimateControl Jacket
EMEA · ClimateControl

ClimateControl Jacket

Fan-ventilated adaptive shell. Holds you at target body temperature. Faint whirring, yes — it's a feature. 2.8M units sold in 2027.

$120 Shop →
Signature Signature Sweatband EU
EMEA · Signature

Signature Sweatband (EU edition)

Same pattern, different packaging. Priced in euros. Ships from our Rotterdam distribution hub. 28M units last year.

$15 Shop →
The Vault · Discontinued

Products that didn't make it.

Forty years, a few swings and misses. We're keeping them on the wall instead of in the garbage. Accountability matters.

1991 · discontinued 1993

Leg Bands

A sweatband for your thigh. We cannot explain the product brief that produced this. We will not be discussing it further.

2012 · pulled after 4 months

Numa: It's Just Not Cricket

Our failed cricket line. Named in the most strategically confident way possible. Shipped in limited numbers across India and Australia. Sold in none.

2024 · quietly shelved

NumaVerse VR Fitness

A virtual-reality fitness platform we built alongside our apparel. Ahead of its time, by approximately six years and one headset generation.